The Provisions

by Furama Hotels International

Worked with the client on establishing, conceptualising, and branding The Provisions as a lifestyle entity within the larger Furama Hotels International brand. Proposed a commercial arm of The Provisions which is a retail store stocking selected art and products from local Singaporean businesses. Curated a series programming which included F&B-related events and workshops to strengthen the community surrounding the brand.

Services provided:
Brand building & conceptualisation
Content strategy
Website strategy
Event & retail curation
Copywriting
Partnerships